So you believe that you are entitled to BD, a privately owned company, catering to your sensitivities, opinions, and demands? I'm sorry, but that is both ridiculous and extremist. You don't have a right to be not offended. If a fictional toy and a background are so off-putting to you, you are more than welcome to spend your time and money somewhere else. No one is forcing you to buy the item or accept it at gunpoint.
Admittedly, I'm not the person in question, but here's at least how I see it:
Am I entitled to a toy that isn't a rather clear MLP reference? No.
Is it possibly more prudent for BD from a business standpoint to do a toy that isn't a blatant MLP reference? Possibly, depends on whom you're asking. Obviously Sugar Star has sold very well (which makes me quite happy for BD), but whether or not it would have sold worse, better, or just as well if it wasn't so obviously MLP is something we'll never quite know.
The fact of the matter is this, MLP: FiM and its community is a very
polarizing topic; there's a lot more extreme opinions on either side than a lot of other fandoms have invoked before. Because of this, including something that is very obviously MLP is inviting these polarized opinions-- for better or worse. ... What I'm saying is this: It's hard to imagine that BD's folks didn't know going into this that there was going to be a huge discussion, and possibly some heated opinions on all sides.
... I can't really speak to motives because I'm not the BD staff nor do I know them personally, but it IS possible that releasing an MLP-inspired toy was intentional because it would cause a stir amongst the consumers (us). All notoriety is good and all of that. Now, that's a bit of a reach, but it's still a possibility.
Obviously, I don't have the right to not be offended, but I (and everyone else) also have the right to politely
bring up our concerns. ... If that concern is that this is a "Cash grab" and that the background appears too juvenile and is jarring, it's okay to bring that up as long as it's handled in a polite and constructive manner. That's not demanding that BD caters to someone's sensitivities, that's saying "Heeey, some of your fanbase might be a little put off by the sudden beyond-obvious references and the change in background."Post Disclaimer:
I tried to word this as politely as I could, so ideally my tone doesn't come off as argumentative or anything of the ilk, I really would love to have a friendly discussion about the effects of this toy being on the market, the change of the site background, and the not-so-subtle MLP references without delving into arguments, so if my post comes off as defensive or rude, please do let me know so I can be aware for next time and work on my writing~